Success Stories

BT Invest in Madrid

Bring your business to Spain

Success Stories - Aeronautics

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    Norwegian Air Shuttle

    noruega

    November 2013 – Norwegian Air Shuttle (Norway) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Transportation sector in a Logistics, Distribution & Transportation project

    Norway-based Norwegian Air Shuttle, a commercial airline, plans to establish a new base of operations in Madrid, Spain. The new facility is expected to become operational by the third quarter of 2014 and will service the demand for flights between Madrid and cities in Norway, Sweden, Denmark, Germany, Poland and the UK.

    – Sub sector: Air transportation

    Motives cited: Domestic Market Growth Potential.
    “We see a major passenger potential from the main airport in Madrid. At the same time, it is strategically important for Norwegian to have a base in the Spanish capital in light of our presence in the Spanish market and not least, in term of our future plans” said Norwegian Air Shuttle’s chief executive officer Bjorn Kjos.

Success Stories - ICT Sector

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    MediaMath

     us

    Sector: ICT – Marketing

    Recorded on: January 2015

    Investment: US-based MediaMath, an advertising technology solutions provider, has opened a new office in Madrid.

    Motivation:

    Domestic Market Growth Potential, Proximity to markets or customers.
    This latest expansion is fueled by the region’s growing demand for programmatic technology, as well as requests from global and domestic clients for on-the-ground expertise in Spain. Dave Reed, managing director EMEA commented: “With programmatic investment in Spain poised for significant growth, Gonzalo’s insight and experience of the advertising industry and agency trading desks in particular will be invaluable to our clients.”

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    Ve Interactive

    uk

    Sector: ICT – Marketing

    Recorded on: December 2014

    Investment: UK-based Ve Interactive, an online shopping cart recovery software provider, has opened a new office in Madrid. The Sales, Marketing & Support project is staffed with 25 employees and aims to support an increased demand in the domestic market.

    Motivation:

    Domestic Market Growth Potential.
    David Brown, chief executive officer said: “We decided to open a new office in Madrid due to the high demand from online retailers for technology that helps to maximise customer conversions. Online retailing is a fast-growing sector in Spain, despite wider economic difficulties”.

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    IBM

    us

    September 2013 – IBM (United States) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Software & IT services sector in a Sales, Marketing & Support project, creating 25 jobs

    US-based computer and technology company IBM has opened a new centre for e-commerce software in Madrid, Spain. The Rapid Solution Centre Europe will serve its customers in Europe and Latin America. The company has created 25 new jobs and plans to add new employees. IBM also has two centres for smart commerce in India and China.

    – Sub sector: Custom computer programming services

    Motives cited: Language Skills. Skilled workforce availability. Strategic location.
    The choice of Madrid is due to its strategic location in Europe, the availability of highly competitive professional talents and also have the advantage of sharing language with Latin America.

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    Eulerian Technologies

    france

    October 2013 – Eulerian Technologies (France) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Software & IT services sector in a Sales, Marketing & Support project

    Eulerian Technologies, a leader in the analysis and optimisation of e-marketing operations, has opened a new office in Madrid, Spain. It is in response to a large number of the company’s clients’ subsidiaries operating in the country as well as growing demand in Spain for web analytics solutions. The opening is in line with Eulerian Technologies’ European expansion plans.

    – Sub sector: Software publishers, except video games

    Motives cited: Domestic Market Growth Potential, Proximity to markets or customers.
    “Many of our most prestigious clients with subsidiaries abroad, particularly in Spain. Given their need and willingness to deploy our solutions in their international subsidiaries, but also face the strong growth in demand for Spanish e-tailers for advanced web analytics solutions, opening an office in Spain was obvious”, said Emmanuel Brunet, executive director.

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    British Telecom (BT)

    uk

    Sector: ICT – Telecommunications

    Recorded on: December 2014

    Investment: UK-based telecom services provider BT has opened a customer innovation showcase centre in Madrid, Spain.

    Motivation:

    Domestic Market Growth Potential, Proximity to markets or customers. The centre aims to provide customers with live demonstrations and opportunities to test the company’s technological innovations. The company has also opened customer innovation showcases in Brussels, Amsterdam and Milan in order to extend its global network.

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    Interoute

    uk

    February 2014 – Interoute (UK) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Communications sector in a ICT & Internet Infrastructure project

    UK-based fibre-optic network company Interoute has opened a new 4500 sq m distributed data centre in Madrid, Spain. The building has a modular design consisting of 13 independent data centre rooms, which can accommodate changing customer demands for space and the latest technological infrastructure. The facility will serve customers in Europe and Spain.

    – Sub sector: Wired telecommunication carriers

    Motives cited: Domestic Market Growth Potential.
    “The investment we have made in the Madrid data centre shows Interoute is committed to the Spanish market and the growing demand for both physical and virtual computing resources we are seeing here,” said Diego Matas, general manager, Interoute Iberia.

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    Apollo Enterprise Solutions

    us

    July 2014 – Apollo Enterprise Solutions (United States) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Software & IT services sector in a Sales, Marketing & Support project

    US-based Apollo Enterprise Solutions, a leading provider of technology solutions for complex financial transactions, has opened an office in Madrid, Spain. The opening is in response to an increase in customer demand and will serve the domestic market.

    – Sub sector: Software publishers, except video games

    Motives cited: Proximity to markets or customers
    Joseph Konowiecki, chief executive officer, said: “Our products have been met with a great deal of enthusiasm in Spain, and we felt we needed to be close to our Spanish customers and partners. As one of the major hubs of world banking activity, Madrid offers us a very important operating base in Europe.”

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    V2S

    us

    May 2013 – V2S (United States) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Software & IT services sector in a Business Services project

    US-based technical services provider, V2S, has opened a new office in Madrid, Spain. The new office will provide a variety of support services to the company’s clients in Spain.

    – Sub sector: Custom computer programming services

    Motives cited: Domestic Market Growth Potential, Proximity to markets or customers.
    Due to the increasing demand in the capital city market and in order to have a location to give closer support to our customers, V2S has decided to strengthen its presence in the Spanish market with the opening of a new office in Madrid.

Success Stories - Investment Management and Financial Sector

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    Sumitomo Mitsui Banking Corporation Europe subsidiary of Sumitomo Mitsui Financial Group

    Sector: Financial Services – Banking

    Recorded on: December 2014

    Investment: Sumitomo Mitsui Banking Corporation Europe, a subsidiary of Japan-based Sumitomo Mitsui Financial Group, has established a new branch in Madrid, Spain. Located on Calle Villanueva, it will help meet the needs of clients operating in the region as part of the company’s initiatives to further strengthen its network in Europe.

    Motivation:

    Domestic Market Growth Potential. Regulations or business climate.
    The Spanish economy, the fifth largest in the European Union, is in a recovery trend. Further, a significant number of globally active multinational corporates are based in Spain. Under the current European economic climate, Spain is regarded as one of the important countries to bring the European economy back to growth. We have been supporting our clients in Spain through a representative office that was established in 1979. However, the financial needs of our clients are expected to grow in parallel with the strengthening of the business environment and growth of the Spanish economy.

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    Nordea Bank

    suecia

    June 2014 – Nordea Bank (Nordea) (Sweden) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Financial Services sector in a Business Services project

    Nordea Asset Management, the investment management arm of Spain-based Nordea Bank, has opened a new office in Madrid, Spain. It will serve the domestic market.

    – Sub sector: Investment management

    Motives cited: Regulations or business climate
    Christophe Girondel, global head of distribution, said “Our decision also reflects the belief that in coming years Spain will return to become one of the strongest economies in Europe”.

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    Fundinfo

    Suiza_Flag_Bandera

    July 2014 – Fundinfo (Switzerland) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Software & IT services sector in a Sales, Marketing & Support project

    Switzerland-based Fundinfo, an international platform for investment funds, has established a subsidiary in Madrid, Spain. It is located in Paseo de la Castellana and will serve the domestic market.

    – Sub sector: Internet publishing & broadcasting & web search

    Motives cited: Proximity to markets or customers.
    Jan Giller, head, sales and marketing said: “The UK and Spain are both important fund distribution markets in Europe, and our new local subsidiaries will bring us closer to our clients in the respective countries, enabling us to better serve their needs.”

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    Vistra

    Luxembourg

    January 2013 – Vistra (Luxembourg) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Financial Services sector in a Business Services project

    Luxembourg-based Vistra, a wealth management company, has opened an office in Madrid, Spain. It will target the growing opportunities both locally in the country and also in the North and Latin American markets via internationally focused Spanish corporations.

    – Sub sector: Investment management

    Motives cited: Proximity to markets or customers, Regulations or business climate.
    Oscar Garcia, who will lead the Spanish operation as managing director, commented: “Spain also occupies a political and economic strategic position for companies wishing to access Southern Mediterranean and North African markets. The country has therefore been recognized as an important market and as a gateway to a significant number of potential clients.”

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    CR Investment Management

    germany

    June 2013 – CR Investment Management (Germany) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Financial Services sector in a Business Services project

    Germany-based investment management company CR Investment Management has opened an office in Madrid, Spain. It will focus on management and restructuring of distressed assets and loans. This is the company’s 10th office in Europe.

    – Sub sector: Investment management

    Motives cited: Proximity to markets or customers.
    Richard Fine, head of CR’s international activities, said: “In opening a branch in Madrid, we are simply following our clients’ activities and exposures and will, as elsewhere, endeavour to provide them with the highest-quality advice and management of their legacy asset and loan portfolio exposures.”

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    Aurelius

    germany


    Sector: Financial services – Corporate and investment banking

    Recorded on: October 2014

    Investment: Germany-based Aurelius, a financial advisory firm, has opened a new office in Madrid. The office will manage the firm’s activities across Spain and Portugal.

    Motivation:

    Domestic Market Growth Potential, Regulations or business climate. Access to Iberian Market.
    Executive board chairperson, Dirk Markus, said “Spain’s economic outlook for the coming years has improved significantly. After the severe 2008 financial crisis and recession that followed, Spain has emerged as one of the stronger growing economies in the Eurozone. Donatus Albrech, executive board member, said “The creation of Aurelius Iberia will intensify the Group’s activities across the highly promising Iberian market.

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    Duff & Phelps

    us

    March 2014 – Duff & Phelps (United States) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Financial Services sector in a Business Services project

    US-based Duff & Phelps, a financial advisory and investment banking firm, has opened a new office in Madrid, Spain. The new office serves as a hub for the region, from which the firm will expand relationships with both existing and new clients.

    – Sub sector: Corporate & investment banking

    Motives cited: Domestic Market Growth Potential, Proximity to markets or customers, Regulations or business climate.
    Jacob Silverman, president of the firm said “as the economy improves in Spain we anticipate greater needs for our valuation and corporate finance advisory services in the market”. Yann Magnan, leader for European valuation advisory services added that “The new office in Madrid will enable us to better serve our clients in the region”.

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    Kesishibo

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    Sector: Marketing – Advertising

    Recorded on: October 2014

    Investment: Kesishibo, a marketing agency which is based in Bosnia and Herzegovina, has opened an office in Madrid.

    Motivation:

    Madrid as a hub for Latin America. Access to Latin markets from Europe. The office aims to expand the company’s operations in the Spanish speaking countries of South America.

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    Capital Group Companies

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    March 2014 – Capital Group Companies (United States) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Financial Services sector in a Business Services project

    US-based Capital Group, a global investment management firm, plans to open a new office in Madrid, Spain. Scheduled to commence operations in July 2014, it will allow the company to serve the domestic market. The investment will create new jobs and is part of a wider expansion plan to service more European, Asian and offshore clients locally.

    – Sub sector: Investment management

    Motives cited: Proximity to markets or customers.
    “With Spain embracing more of an open architecture model and adopting new products and ideas from international asset managers, we want to service our clients and prospects on the ground and be part of the local financial community,” said Grant Leon, head, sales, private wealth distribution.

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    Fund Advisers Europe

    belgium

    August 2013 – Fund Advisers Europe (Belgium) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Financial Services sector in a Business Services project

    Belgium-based Fund Advisers Europe has opened an office in Madrid, Spain. The new office will support its wealth management team across the country in addition to the growing client base in the Latin American market. Fund Advisers Europe offers a broad range of investment and insurance services.

    – Sub sector: Corporate & investment banking

    Motives cited: Language Skills. Skilled workforce availability. Strategic location.
    Director, David Cooper said: “In this part of the world (Iberia and Latin America) languages are obviously key for both these operations and also the help of good quality local available man power.”

Success Stories - Other Sectors

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    University of San Diego (USD)

    us

    March 2014 – University of San Diego (USD) (United States) is investing in the city of Madrid (Comunidad de Madrid), Spain in the Business Services sector in a Education & Training project

    US-based University of San Diego plans to open a new 930 sq m centre in Madrid, Spain. Scheduled to commence operations in summer 2014, it will be located near Retiro Park and contain multiple classrooms, mobile learning technology capabilities, meeting and study space and a library. The centre will have the capacity to accommodate up to 200 students who study in the city.

    – Sub sector: Schools, colleges, universities, & professional schools

    Motives cited: Attractiveness / Quality of Life
    Denise Dimon, associate provost, international affairs said: “The foundation of USD being in Spain is quite important. It’s about the Spanish culture, the people, the language and the city itself — it’s a popular place. There’s so much about it that makes sense.”